Truly Custom


, , , , , , ,

At Cummins Labephotol, we value our partnerships with our customers! We truly want your product to stand out to the consumer when it hits the retail shelf. That’s why we work so closely with you to turn your ideas into reality.

We were recently honored to be trusted with a new project for a very valued customer. We printed their label on real cherry wood! As a natural wood product, the color and grain varies from roll to roll. As with any natural product, there are variations and imperfections, such as knots, which give a unique character to each individual label. To add strength, the wood veneer is laminated to a polyester backing. We can print, emboss, and hot stamp this material, and it’s also available in a birch wood veneer. Because of its uniqueness, it is a perfect material for high-end products. The possibilities are endless!

We enjoyed wa1phototching the idea of this label grow from concept to finished product, and we’re very proud of the way it turned out. This distinct label represents a wonderful company, and it is our pleasure to work with them.

We’d love to help you design a custom and unique label for your product. Bring us your idea and let’s make it a reality!


Meet Our Employees


We want to introduce you to our employees, therefore we are highlighting a different employee each month. We have a great staff that works well together to achieve a common goal, to exceed our client’s expectations in regards to service and quality! We want to be more than just a name to you, we want you to know us and to trust in us.  To know us best is to know the people that make this company what it is!

Mike photo

This month, we would like for you to meet our Estimator, Mike Kuiper.

Mike began working with Cummins Label in 1985 as a press operator. He moved into our estimating department in 2007. Mike and his wife, Robin, have a beautiful family that includes 4 children; Brad, Leslie, Kesha, and Dustin. They also have 3 grandchildren; Camden, Mason, and Jack.  Mike’s favorite past time is spending time fishing on the new boat he purchased this summer. It’s not unusual to see his boat sitting in the employee parking lot, so he can head out right after work!

Mike says he enjoys the family-oriented atmosphere at Cummins Label. He also takes pride in the growth he has witnessed over the years. He remembers when the company was housed in a building a tenth of the size it is now, used rubber plates and solvent-based inks, and only had 3 small presses.

Mike is very knowledgeable about the label industry, and he takes great pride in finding solutions to our customers’ label needs. If you’ve received excellent service from Mike, please tell us about it. We’d love to share it with him!

Beer Label Fun Facts


, , ,

images In Germany, Oktoberfest is celebrated at a 16-18 day festival that runs from late September through the first weekend of October. Although the festivities began in Munich in 1810, they are now celebrated around the world, and often throughout the whole month of October, due in large part to the beverage of choice during Oktoberfest…BEER!

Cummins Label is a proud printer to numerous craft breweries.  We are also located in Kalamazoo, MI, which happens to be listed as a Top 10 Beer City in the US. For these reasons, we felt it would be fun to pay homage to the tradition of Oktoberfest. We dug up some interesting facts about the stories told on some of the most well known beer labels. Impress your friends with this trivia as you celebrate Oktoberfest.

1. Bass

The first ever trademark in the UK is Bass’ famous red triangle. It is filed in Great Britain’s Intellectual Property Office under the registration code UK00000000001. A Bass employee rang in the New Year by waiting outside of the registrar’s office to ensure that the company was the first to file for a trademark when the office opened on the morning of January 1, 1876. The red triangle was chosen because it was unmistakable and distinct. Interestingly enough, it was also easy for a drunk to spot from across a pub.  

2. Pabst Blue Ribbon

pbr31st & CHI

Originally called Pabst Best Select, the name was changed after the beer won the blue ribbon by being named America’s Best at the World’s Columbian Exposition in Chicago in 1893. They also used over one million feet of silk each year tying a blue ribbon around every bottle. In the 50’s, they stopped this practice and started printing the image of the blue ribbon on their labels.

3. Yuengling

The eagle on the Yuengling label is meant to pay respects to the company’s history. The company started in 1829 in Pottsville, Pennsylvania as the “Eagle Brewery” by a German immigrant named David Gottlob Jüngling. However, Mr. Jüngling anglicized his name to Yuengling, and when his brewery burned down in 1831, he opened a new brewery using his new American name.

4. Heineken

heinWikimedia Commons

Although Heineken admits no one really knows what the red star on the label means, they have offered some guesses.  Some possible explanations found on their website include being “a symbol of European brewers in the Middle Ages who believed it to have mystical powers to protect their brew,” or that “the position of a star on the front door of the brewery indicated the stage of the brewing process,” or “that four points of the star accounted for the elements earth, fire, water and wind and that the fifth point is the unknown, which is an element that brewers in the Middle Ages couldn’t control.” Dutch businessman, Alfred Heineken, wanted the logo to have a “friendlier” look, so he changed the font and designed a “smiling ‘e'” by giving the letter a slight tilt.

5. Rolling Rock

Heineken isn’t the only brewery with a mystery surrounding some of the elements on their labels.  The meaning of the “33” on a Rolling Rock label is also a guessing game. Some popular guesses include:

  • It took 33 steps to get from the brewmaster’s office to the brewing floor in the Latrobe brewery.
  • 33 degrees Fahrenheit is the perfect temperature for drinking beer.
  • 33 stands for 1933, the year prohibition ended (or the year the Pittsburgh Steelers were founded).
  • The racehorse on the bottle wore 33.
  • The water used for the original batches was taken from a stream marked “33” by the Pennsylvania Fish and Game Commission.
  • There are 33 words in Rolling Rock’s pledge of quality, which is printed on every bottle.
  • The “33” was to inform typesetters of the word count, but they accidentally left it in.

What special meanings are hidden in your label? We’d love to hear how you came up with your design. Be sure to leave us a comment and share your label’s story with us!

5 Steps to a Custom Label



At Cummins Label, we know that your product is unique and so are your needs. One of the most effective methods for marketing your product is the label attached to it. Therefore, we understand our responsibility to supply high-quality, eye-catching labels.  We take pride in being the business partner that will help you brand your merchandise. Cummins Label prints custom labels for nearly every sector of the marketplace, including food, beverage, medical equipment, personal hygiene, pet care, household goods, and much more. If you’re new to label buying, we can help you through the process. To get started, these 5 easy steps will help to ensure you receive the highest quality label possible.

  1. Size – To determine the size of the label required, you’ll need to measure the container on which the label will be applied.
  2. Shape – Once you know the size, you’ll need to choose a die to cut the shape of your custom labels. Cummins Label has a vast inventory of dies, however if you’d like something unique, we can create a custom die.
  3. Material – Selecting the correct material is an essential step in the label buying process. The following basic questions can help us suggest the best material for your labels. Please remember, our recommendation is just that…a recommendation. We always suggest that you test the material and it’s adhesive. We are happy to supply sample material for testing.
    • What type of surface will the label be applied to?
    • Will the label be subjected to moisture?
    • Will the label be in direct sunlight?
    • Will the finished product be frozen?
    • Does the label need to be removable or is it permanent?
    • Are UL markings required on this label?
  4. Artwork – The artwork on your label will be what draws the consumer to your product. You’ve probably invested a considerable amount of time into the artwork design.  Our Art Department will review your artwork to ensure it is ready for press. Simply email your artwork in an industry-standard format to us. If you don’t have a label design just yet, bring us your ideas and let’s work together on it!
  5. Approve and Print – Once our Art Department prepares your label art, we’ll send you a proof. This is your final chance for review before your labels go to press. You’ll want to thoroughly check for any errors including: spelling, size, color, etc. This is time to make any corrections or revisions because we truly want your custom labels to be perfect! Once you are sure that your label is correct, simply give us your approval, and it’s off to the presses!

Cummins Label takes quality very seriously! Your custom labels are inspected multiple times during the printing process to ensure consistency throughout the run. Once the order is complete, a final inspection is completed to confirm that the finished product matches the specs of the order. After your labels have passed inspection, we’ll wind them to your specified number of labels per roll and carefully package them for shipping.

A few things to keep in mind:

  • The lead time for the printing process is 10 days following proof approval. If this timeframe does not meet your deadline, please let us know, and we’ll do our best to be accommodating.
  • Please factor shipping time into your deadline. Shipping times can vary depending on your location.
  • An initial printing of a custom label will require some upfront set-up fees for art, plates, and possibly a custom-made die. However, these charges will not apply for label reorders.
  • Art fees charged on an initial order cover time spent to prepare your labels for press. Plates are used to print the image onto the material. The number of plates needed will equal the number of colors on your label. For example, let’s say your label is blue and black. You’ll need 2 plates; 1 for blue and 1 for black. Generally speaking, the fewer the printing colors, the cheaper the label.

We hope this guideline will make you feel comfortable about the custom label buying process. Cummins Label aims to be your trusted partner when it comes to establishing the unique identity of your brand. We are always happy to answer any questions you may have and assist you in any way possible. Give us a call today at 1-800-280-7589.